Market Research Analysts
Skills & Knowledge
Most Important Skills for Market Research Analysts
- Reading—Understanding written sentences and paragraphs in work related documents.
- Making Decisions—Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Writing—Communicating effectively in writing as appropriate for the needs of the audience.
- Learning New Things—Understanding the implications of new information for both current and future problem-solving and decision-making.
- Listening—Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking—Talking to others to convey information effectively.
- Thinking Critically—Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Evaluating a System or Organization—Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
- Understanding a System or Organization—Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Solving Complex Problems—Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Most Important Knowledge Areas for Market Research Analysts
- Customer and Personal Service—Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- English Language—Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Sales and Marketing—Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Mathematics—Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Administration and Management—Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Computers and Electronics—Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Clerical—Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
- Communications and Media—Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Sociology and Anthropology—Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
- Psychology—Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
Interests
Different careers may be a good fit for your personality or interests. This career is:
- Investigative—Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
- Enterprising—Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Learn more about your interests. Take the MnCareers Interest Assessment.
Describe Your Skills
People who have worked in this career typically perform the following tasks.
These statements can help a prospective employer understand what you can do, on a resume or during an interview.
- Collecting information from different sources.
- Analyzing data or information.
- Interpreting information for others.
- Compiling, calculating, tabulating, or otherwise processing information.
- Using computers.
- Making decisions or solving problems.
- Organizing, planning, and prioritizing work.
- Communicating with people outside your organization.
Careers that Use Similar Skills
The following careers use skills, knowledge, and abilities that are similar to those used for Market Research Analysts.
View more careers in the Marketing, Sales, and Service cluster
View more careers in the Market Research pathway
This page includes information from the O*NET 24.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.
Source: You can learn about our data sources in the About Us section.
