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Market Yourself After a Job Loss

Job hunting after a job loss can make you feel powerless. Take control of your search.

Use Labor Market Information

Labor market information can help you make smart decisions about your next job. The State of Minnesota produces information that can help you learn about the labor market: skill requirements, what's in demand, how much different occupations pay, and more. Here are some typical questions and links to the answers.

Meet the Employer's Needs

Employers may have many applicants to choose from. Make sure they can quickly see why you're a good fit for the position. Read job ads carefully to fully understand the position. Tailor your resume and cover letter to the job ad. Research employers thoroughly before making contact.

Talk About Your Skills

Once you understand labor market and the position you're applying for, be prepared to talk about your skills. A good first step is to take a skills assessment. This can help you understand what your skills are and how to discuss them.

Describe your skills in a way your potential employer will recognize.

  • When highlighting your skills in your resume or cover letter, use the same terms you see in the job announcement, if possible.
  • Don't use technical or industry-specific terms unless you're sure the prospective employer will understand them.
  • Highlight skills that are rare or especially valuable to a potential employer.
  • Connect the dots for the employer. Describe specifically how your skills will benefit the firm to which you're applying.


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