Skills & Knowledge
Most Important Skills for Sales Managers
- Monitoring Performance—Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Persuading Others—Persuading others to change their minds or behavior.
- Being Aware of Others—Being aware of others' reactions and understanding why they react as they do.
- Coordinating with Others—Adjusting actions in relation to others' actions.
- Speaking—Talking to others to convey information effectively.
- Listening—Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Making Decisions—Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Managing People—Motivating, developing, and directing people as they work, identifying the best people for the job.
- Reading—Understanding written sentences and paragraphs in work related documents.
- Thinking Critically—Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Most Important Knowledge Areas for Sales Managers
- Sales and Marketing—Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Customer and Personal Service—Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Administration and Management—Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- English Language—Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Education and Training—Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Clerical—Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
- Mathematics—Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Computers and Electronics—Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Personnel and Human Resources—Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Economics and Accounting—Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
Different careers may be a good fit for your personality or interests. This career is:
- Enterprising—Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Conventional—Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Learn more about your interests. Take the MnCareers Interest Assessment.
Describe Your Skills
People who have worked in this career typically perform the following tasks. These statements can help a prospective employer understand what you can do, on a resume or during an interview.
- Selling or influencing people.
- Thinking creatively.
- Communicating with supervisors, co-workers, or people that work under you.
- Creating and maintaining interpersonal relationships.
- Organizing, planning, and prioritizing work.
- Coaching and developing other people.
- Using computers.
- Developing and building teams.
The following careers use skills, knowledge, and abilities that are similar to those used for Sales Managers.
- Advertising and Promotions Managers
- Human Resources Managers
- Training and Development Managers
- Public Relations and Fundraising Managers
- Supervisors of Non-Retail Sales Workers
- Financial Managers
- Marketing Managers
- Transportation, Storage, and Distribution Managers
- Wholesale and Manufacturing Sales Representatives of Technical or Scientific Products
This page includes information from the O*NET 24.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.
Source: You can learn about our data sources in the About Us section.