Search Marketing Strategists
Increase the visibility and use of web sites.
Quick Facts
Wages: |
Median wages for the broader occupation, Computer Occupations, All Other, are
/ hour.
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Education: |
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On the Job: |
Typical Work Tasks
- Write computer programming code.
- Analyze market or customer related data.
- Analyze website or related online data to track trends or usage.
- Update knowledge about emerging industry or technology trends.
Read more about the job
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Job Title Examples: |
E-commerce Strategist
Internet Marketing Specialist
Search Engine Optimization Consultant (SEO Consultant)
See more job title examples
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This page includes information from the O*NET 24.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.
On the Job
Search Marketing Strategists use certain techniques to help people find websites more easily. They may also set up tools to find out how customers are using web sites, and whether the sites are meeting customers' needs.
Typical Work Tasks
People who work in this career often:
- Write computer programming code.
- Analyze market or customer related data.
- Analyze website or related online data to track trends or usage.
- Update knowledge about emerging industry or technology trends.
- Implement advertising or marketing initiatives.
- Develop computer or information security policies or procedures.
- Develop guidelines for system implementation.
- Design computer modeling or simulation programs.
- Design websites or web applications.
- Develop performance metrics or standards related to information technology.
Typical Working Conditions
- Using e-mail.
- Sitting.
- Freedom to make decisions without supervision.
- The freedom to determine tasks, priorities, and goals.
- Working indoors in environmentally controlled conditions.
- High levels of competition.
- Meeting strict deadlines.
- Working with a group or team.
This page includes information from the O*NET 24.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.
Education & Credentials
This is a new or emerging specialty. The information on this page is based on the broader career that this specialty is part of,
Computer Occupations, All Other.
Educational Requirements
Not available
Education level attained (national data)
Education Level Attained (national data)Education Level Attained | Percentage of workers in this occupation |
Less than high school diploma | 0.7 |
High school diploma or equivalent | 8.4 |
Some college, no degree | 20.3 |
Associate degree | 14.4 |
Bachelors degree | 39.5 |
Masters degree | 15.6 |
Doctoral (Ph.D) or professional degree | 1.3 |
Work Experience and Training Requirements
Nationally, this career typically requires:
- No related work experience for entry.
- Little or no on-the-job training to become competent.
Current Training Opportunities
Related Programs
Majors
Click on any of the Majors listed below to find out more about preparing for this
career.
Transfer Options
Enrolling in a community college can be a great place to start your four-year degree. While all 31 Minnesota State community colleges,
technical colleges and universities offer all or part of the Minnesota Transfer Curriculum
(a 40-credit package of general education courses accepted for transfer to other state colleges and universities, the University of Minnesota,
and some private colleges and universities), not all two-year colleges offer degrees intended to transfer to a four-year bachelor's degree.
If you plan to transfer to obtain a four-year bachelor's degree, it is important to know which degree path is right for you:
- Associate of Arts (AA) degrees offered at community colleges are designed to transfer into liberal arts four-year majors.
- Associate of Science (AS) and Associate of Fine Arts (AFA) degrees offered at community and technical colleges transfer into specific four-year majors and will likely require completing additional general education courses at a university.
- Associate of Applied Science (AAS) degrees offered at technical and community colleges are not designed to transfer. They lead to immediate entry into the workplace.
- Diplomas and certificates offered at technical colleges are not designed to transfer. They lead to immediate entry into the workplace.
Talk to a transfer specialist as early as possible to determine the best associate degree for your goals. Be sure to review your Degree Audit Report (DARS) each semester to best prepare for transfer. Get more help understanding transfer using the tools below.
Helpful High School Courses
Examples of helpful classes that help you prepare for this career:
- Algebra I and II
- Analytic Geometry
- Electronics
- Graphic Arts
- Journalism
- Keyboarding
- Multimedia
- Network Systems
- Pre-Calculus
- Technical Writing
- Trigonometry
- Web Page Design
In Minnesota, your school may have developed a Program of Study in this career area.
A Program of Study is an academic and career plan developed by your high school to help move you towards a career
and college path. A Program of Study can help you:
- Select high school classes that prepare you for college and getting a job
- Understand how the classes you're taking in high school lead to a career
- Identify extra-curricular activities that are related to your career interest
- See what classes at your school offer early college credit that will save you time and money towards your college expenses
- Graduate from high school prepared for your next step toward the career you choose
This page includes information from the O*NET 24.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.
Skills & Knowledge
Most Important Skills for Search Marketing Strategists
- Reading—Understanding written sentences and paragraphs in work related documents.
- Solving Complex Problems—Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Speaking—Talking to others to convey information effectively.
- Writing—Communicating effectively in writing as appropriate for the needs of the audience.
- Learning New Things—Understanding the implications of new information for both current and future problem-solving and decision-making.
- Listening—Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Monitoring Performance—Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Thinking Critically—Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Evaluating a System or Organization—Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
- Making Decisions—Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Most Important Knowledge Areas for Search Marketing Strategists
- Sales and Marketing—Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Computers and Electronics—Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- English Language—Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Customer and Personal Service—Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Mathematics—Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Clerical—Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
- Communications and Media—Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Administration and Management—Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Education and Training—Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Economics and Accounting—Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
Interests
Different careers may be a good fit for your personality or interests. This career is:
- Enterprising—Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Investigative—Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
Learn more about your interests. Take the MnCareers Interest Assessment.
Describe Your Skills
This is a new or emerging career specialty. Skill statements are still under development.
Careers that Use Similar Skills
This is a new or emerging career specialty. Information on similar careers is still under development.
View more careers in the Marketing Communications pathway
This page includes information from the O*NET 24.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.
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Jobs
Real-time job data provided by Gartner TalentNeuron
Job Title Examples
E-commerce Strategist,
Internet Marketing Specialist,
Search Engine Optimization Consultant (SEO Consultant),
Digital Marketing Strategist,
Electronic Commerce Specialist,
Interactive Media Marketing Director,
Internet eCommerce Specialist,
Pay-Per-Click Strategist (PPC Strategist),
Search Engine Optimization Strategist,
Search Engine Optimizer (SEO),
Search Marketing Analyst,
Search Strategist,
Web User Experience Strategist,
Website Optimization Strategist
Where Do Search Marketing Strategists Work?
Search Marketing Strategists often work in the following industries.
Source: You can learn about our data sources in the About Us section.