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Search Marketing Strategists

Increase the visibility and use of web sites.

Quick Facts

Wages:

Median wages for the broader occupation, Computer Occupations, All Other, are / hour.

Education:

On the Job:

Typical Work Tasks
  • Write computer programming code.
  • Analyze market or customer related data.
  • Analyze website or related online data to track trends or usage.
  • Update knowledge about emerging industry or technology trends.
Read more about the job

Job Title Examples:

E-commerce Strategist
Internet Marketing Specialist
Search Engine Optimization Consultant (SEO Consultant)

See more job title examples

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O*NET in-it

This page includes information from the O*NET 24.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.



On the Job

 

Search Marketing Strategists use certain techniques to help people find websites more easily. They may also set up tools to find out how customers are using web sites, and whether the sites are meeting customers' needs.

 

Typical Work Tasks

People who work in this career often:


Typical Working Conditions

 

O*NET in-it

This page includes information from the O*NET 24.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.

 


Education & Credentials

 

This is a new or emerging specialty. The information on this page is based on the broader career that this specialty is part of, Computer Occupations, All Other.

 

Educational Requirements

Not available

 

Education level attained (national data)

Education Level Attained (national data)
Education Level AttainedPercentage of workers in this occupation
Less than high school diploma0.7
High school diploma or equivalent8.4
Some college, no degree20.3
Associate degree14.4
Bachelors degree39.5
Masters degree15.6
Doctoral (Ph.D) or professional degree1.3

 

Work Experience and Training Requirements

Nationally, this career typically requires:

  • No related work experience for entry.
  • Little or no on-the-job training to become competent.

 

Current Training Opportunities


Related Programs

 

Majors

Click on any of the Majors listed below to find out more about preparing for this career.

 

Transfer Options

 

Helpful High School Courses

Examples of helpful classes that help you prepare for this career:

  • Algebra I and II
  • Analytic Geometry
  • Electronics
  • Graphic Arts
  • Journalism
  • Keyboarding
  • Multimedia
  • Network Systems
  • Pre-Calculus
  • Technical Writing
  • Trigonometry
  • Web Page Design

In Minnesota, your school may have developed a Program of Study in this career area. A Program of Study is an academic and career plan developed by your high school to help move you towards a career and college path. A Program of Study can help you:

  • Select high school classes that prepare you for college and getting a job
  • Understand how the classes you're taking in high school lead to a career
  • Identify extra-curricular activities that are related to your career interest
  • See what classes at your school offer early college credit that will save you time and money towards your college expenses
  • Graduate from high school prepared for your next step toward the career you choose

 

O*NET in-it

This page includes information from the O*NET 24.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.



Skills & Knowledge

 

Most Important Skills for Search Marketing Strategists


 

Most Important Knowledge Areas for Search Marketing Strategists



Interests


Different careers may be a good fit for your personality or interests. This career is:

Learn more about your interests. Take the MnCareers Interest Assessment.

 

Describe Your Skills


This is a new or emerging career specialty. Skill statements are still under development.

 

Careers that Use Similar Skills


This is a new or emerging career specialty. Information on similar careers is still under development.

 

View more careers in the Marketing Communications pathway

 

O*NET in-it

This page includes information from the O*NET 24.2 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.



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Jobs



Real-time job data provided by Gartner TalentNeuron

 

Job Title Examples


E-commerce Strategist,  Internet Marketing Specialist,  Search Engine Optimization Consultant (SEO Consultant),  Digital Marketing Strategist,  Electronic Commerce Specialist,  Interactive Media Marketing Director,  Internet eCommerce Specialist,  Pay-Per-Click Strategist (PPC Strategist),  Search Engine Optimization Strategist,  Search Engine Optimizer (SEO),  Search Marketing Analyst,  Search Strategist,  Web User Experience Strategist,  Website Optimization Strategist 

 

Where Do Search Marketing Strategists Work?


Search Marketing Strategists often work in the following industries.



Source: You can learn about our data sources in the About Us section.